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the application of AI and produc- tion as well as industrial robots. With advanced equipment, more advanced production processes, higher environmentally friendly emission standards and the most advanced technological standards, Guizhou Tyre’s Vietnam plant is geared to produce high quality and premium truck and bus tyres. You get what you pay for. Our tyres are good in quality with higher mileage, - sistance. In addition, with tyres that could travel beyond 500,000km for long haul, Guizhou Tyre was the win an excellent mileage award from the Chinese government. Our tyres are retreadable, therefore for money.”
It is also worth mentioning that all the tyres the company sells in Malaysia obtained SIRIM MS cer- have gone through a series of test to ensure its quality, safety and re- liability.
“Our two authorised local dealers carry the full range of our products, from truck and bus radial (TBR) port tyres to specialty tyres. From this year onwards, we would bring in the Advance brand of TBR tyres from our Vietnam factory as well. With the Samson and Advance brands of TBR tyre, we believe we could cover the various needs of the trucking market in Malaysia.”
The company’s plans for this year, he revealed, was to expand its market share in the truck segment and start focusing more in devel- oping its OTR tyres in the country. “Malaysia is our most important market in Southeast Asia because it has good roads and infrastruc- ture. It is also well served by air- ports and ports. There is ample potential to grow our business and we are all set to bring our premium
products to the country. Following a Samson truck centre that we opened in Jitra, Alor Setar last year, we would open our second truck centre in Seremban. Our target for this year is to open 20 truck centres.”
To show commitment to the local industry, Yen said they met the Malaysia Transport Minister Anthony Loke. “It was a fruitful dis- cussion. We shared with the Minister our company’s vision and smart green ener- gy tyres that are designed to be more en- vironmentally friendly. They improved fuel
reduce CO2 emission. Moreover, they are more sustainable with good casings that could be retreaded, reducing tyre waste. Loke was impressed that we are ready to take the lead in environment sustainability.”
The greater challenge for the company, Yen said, was to convince price sensitive cus- tomers to look at the long-term value. “We try our very best to let customers see how we could help them improve their bottom line with the right and good quality tyres.
15 the tyreman 2023/2
