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Yokohama Tyre Sales Malaysia Launch Ceremony and Drive Experience
From left : Richard Tay, Executive Chairman and Group Managing Director, YHI International Limited; Masataka Yamaishi, President and Chairman of the Board, The Yokohama Rubber Co, Ltd and Akira Nakamoto, Managing Director, Yokohama Tyre Sales Malaysia.
After a two-year lockdown of varying lengths to curb the spread of Cov- id-19, Yokohama Tyre Sales Ma- launch ceremony and drive experience recently. Held at the Sepang Internation- al Circuit, the event was well attended by Yokohama Tyre’s Million Ringgit Club and Yokohama Club Network (YCN) dealers across Malaysia and the media.
In his welcoming speech, Akira Nakomo- to, Managing Director, Yokohama Tyre - tion of the new company. As a joint ven- ture with YHI International Limited (YHI), the exclusive distributor of Yokohama tyres in Southeast Asia, and its subsidi- ary, YHI (Malaysia) Sdn Bhd (YHIM), the new company is poised to bring together
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YHIM’s broad sales network and strong record in the local market with Yokoha- ma’s global marketing strategies and extensive tyre brand line-up to further expand Yokohama’s local market share while establishing a foundation for further growth in the growing Malaysian market.
“The synergy allows Yokohama to add the Group resources to an established organisation that would contribute to the improvement in operation and new ide- as for business expansion, including the start of local Original Equipment Man- - product. Besides that, our improvement in supply from tyre sources would lead to better delivery to our customers.”
Last year, Masataka Yamaishi, President and Chairman of the Board, The Yoko- hama Rubber Co, Ltd, said the company launched a three-year mid-term plan ti- tled Yokohama Transformation 2023 and next year would be the culmination of this plan. ‘Y’ stood for Yokohama and ‘X’ for transformation as the company planned to pursue ‘exploitation’ and ‘exploration’ to achieve a transformation of the Yoko- hama Group over this three-year period.
“In the tyre business, we also implement- ed a growth strategy based on two sep- arate approaches, which we refer to as - cally, in consumer tyres, the company set a goal of 'Raise High Value-Added Tyre Sales Ratio' to promote "Exploitation" of its business. In particular, we are expand-
