Page 50 - TYM-2022-5
P. 50
international news
Two Nexen Concept Tyres
Achieve IDEA Design Recognition
Two Nexen concept tyres - the Conqueror and Pureback - Excellence Awards (IDEA).
The IDEA Design Awards, which is regarded as one of the top three international design organisations and held annually by the Industrial Designers Society of America (IDSA) in the United States, marked its 42nd anniversary this year.
As a joint industry-academic collaboration with students in the - bership Plus (KDM+) focused on creating future concept tyres that could combat tough climate conditions and environmental challenges.
use on snowy roads. Normally, it maintains its shape all year round and when a smart sensor detects a slick road condition, a spike on the tread extends to improve stability and mobility.
The Pureback is an environmentally friendly tyre that was creat- while driving in a central capsule in real time through an inlet be- tween treads. By doing this, microplastics that causes tyre wear helps to prevent air pollution.
50 the tyreman 2022/5
Meanwhile, Nexen Tire also received and was recognised by nu- merous international design awards such as the Red Dot Design Awards and iF Design Awards in previous years.
