Page 22 - The Tyreman N53 2022-04
P. 22
Hankook Tire Malaysia Continues to Invest in Dealership Staff Training
Hankook Tire Malaysia believes the importance of proper training should not be underestimated.
- standing of Hankook products and posi- tioning as well as the skill of our dealer- - as they are the frontliners that represent the Hankook brand and would contribute to brand retention,” said Hankook Tire Malaysia.
The content of the Hankook training pro- gramme, the company revealed, includ- ed a brief background of the company, vision, business updates and direction. “Clear direction and a shared vision of the company future would unify everyone - ness. The main highlight of the training is our products and to equip our dealership that they could answer customer ques- tions, accurately present our products convincingly and close more sales.”
Recently, Hankook Tire Malaysia con- ducted product training for its newly launched electric vehicle tyre called iON.
22 the tyreman 2022/4
The company also focuses its training on high-performance tyres such as Hankook K127 Ventus S1 Evo3 and K435 Kinergy Eco as well as Dynapro SUV tyres.
Apart from product training, the company also provided some technical training that covered tyre and wheel as well as tyre in- spection process for claim and warranty. “Training is held normally once a year for our training is physical training conducted by trainers from School of Skills (SOS).
SOS is founded by CKL Group, which op- erates the Lim Tayar Service Centre that has more than 30 years of experience in tyre retailing and servicing industry. SOS is dedicated to provide the best education and training as well as a positive learning experience to equip students in their path
Before the pandemic, Hankook Tire Ma- laysia provided similar training to its deal- feedback from them. “Hankook Tire Ma- laysia’s dealers expressed their appreci- ation for the training provided by us and they could see noticeable improvements understanding of the products that they were selling and dealing with. Further- more, the good level of product knowl- edge helped them to stand out from the rivals and build trust with customers.”
To encourage its dealers to send their provided food and venue, and did not charge the dealers any training fee.
- tendance for the training and this would
