Page 9 - The Tyreman N53 2022-02
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15-inch Summer Tyre Test and was praised for its excellent aquaplaning
safety, good steering precision and stable handling in the dry, short brak- ing distances on wet and dry surfaces as well as its low wear and relative- ly low rolling resistance. Then, in a summer 2020 Tyre Reviews’ Ultimate Summer Tyre Test, it came 3rd in the 205/55R16 category, demonstrating the shortest wet braking distance among rivals, with good aquaplaning, low noise level and competitive pric- ing also noted by the panel. All these positive comments enabled the tyre to win the title of ‘Highly Recommended’ 16-inch summer tyre.”
The ZE310R sizes are smaller com- pared to the FK510. It starts at 15 to 18 inches, with H, V and W speed rat- said it would complement the compa- cater to the middle and upper-middle market segment.
According to Ku, despite the multiple lockdowns during the pandemic, the company not only met but exceeded
its sales target for both tyres. This in- dicated that the company’s social me- “We worked closely with our dealers and helped them post their activities and events on our Facebook page, for example, by featuring their tyre Additionally, we also reached out through product related video clips, live streaming and tyre reviews.”
the products and continue to improve also worked with various car clubs. Working with these clubs provided the company a direct access to car enthu- siasts who were its potential custom- ers in obtaining helpful insights and constructive suggestions on tyres as well as introducing its products to the car club members.
“We are glad that we have already invested in digital platforms and exe- cuted our digital strategy prior to the pandemic and are now in a position to leapfrog our less nimble competitors,” concluded Ku.
9 the tyreman 2022/2
