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international news
Giti Ranked Among Top Ten Most Valuable Tyre Brands
Giti Tire is one of the ten most valua- ble and strongest brands in the tyre segment worldwide, according to the
Brand Finance 2022 report.
in the ranking and the result underscores adopted in the last two years to overcome the problems resulting from the Covid-19 pandemic. Despite continued disruption within the industry, Giti took on the chal- and digital mindset in its management processes. Over the years, the company has sought to be innovative and adapt- business and consumer behaviour. At the same time, Giti continued its focus on Corporate Social Responsibility action by working with its employees, supplier part- ners and customers.
Last year, the company again invested in the innovation of its products through the Ad- vanZtech technological plat- research and development centres. Among the products launched in the period was the Giti Control P10, an ul- tra-high-performance summer tyre that provides comfort and silent driving to bring about a safe and fun ride. Giti of- models among trucks, cars and buses, providing mobility around the world.
To give visibility to the brand, Giti supports activities that al- low the company to improve the development of its prod- ucts, such as the VLN Endur- ance and Regional Formula, among others. The company also maintains the only 100- per cent female motor sports team, which competes in world-renowned events, such as the 24H Nürburgring. Giti believes it is well-positioned for continued growth and is eager to deliver many oth- er achievements to further strengthen its brand on the world stage with its modern- ised R&D network, automa- tion and monitoring of tyre production trends.
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