Page 20 - The Tyreman N53 2021-06
P. 20
local tyre news
Sumec Tyre:
Lassa Brand Offers Open-Ended Growth Opportunity
S - - ed its first 5 years of partner- the sole distributor of Lassa tyres in
Since day one of the company’s es- - venture partner with the Bridgestone not only a reputable brand domesti- cally but in many European countries Tyres was new to the Malaysian mar-
- ciating with a well-established brand already had an established customer the competition is also greater with the well-developed dealer network in out that investing in a new brand like Lassa Tyres has given the company
us with a better opportunity for growth but also motivates us to help build the
performance are the 3 most important elements to keep in mind while buy- the key factors for the success of any
Alan Lim ( 3rd from right) and his team.
Every Lassa tyre comes with a - warranty period that is currently gives consumers total peace of mind and also shows that the man- ufacturer of Lassa tyres has great - including shorter braking distance - tages are responsive handling will work longer than the average -
“We see a stable volume increase of Lassa tyres as compared to - - tising campaign and marketing played an important part in raising
the tyreman 2021/6
