Page 8 - The Tyreman 2021 - 4
P. 8
leverage on Facebook business pages and as a private group, to ensure that our members are they are true tyre retailers. Inter- ested companies have to apply for membership by sending a pri- vate message to our Facebook business page and it must be ap- proved by our group administra- tor. As this is not a platform that is catered for end-users, we do not
Sam said that after joining, mem- bers will receive a link that invites them to TireSuperboy’s private stream where the company will showcase their range of products. He explained that the concept of TireSuperboy is like a live mall wheels products. For tyres, he said that TireSuperboy currently car- ries over 10 brands ranging from budget to major and international brands from local and international manufacturers, covering major, high range, mid-range, budget and new brands that have never been heard of in the local market.
Sam revealed that the frequen- cy of TireSuperboy’s private live streaming is not as frequent as those catered for end-users to maintain a continual audience engagement and presence. “We do not stream every day, but we constantly put up new live content and stream when we have something interesting see our customers face to face due to the movement control or- der (MCO), so private streams enable us to stay connected with our customers (members). Of course, these streams can also be archived to watch after transmission, so our members do not have to worry if they missed our live streams when
- Superboy members, Sam ex- plained, such as a breakaway from the traditional procurement method. “No minimum quantity order is required for our members to enjoy lower unit prices of our
products. That means, even if they only buy one pcs of tyres from us, they are still entitled to lower unit prices or wholesale pricing. This allows our members to make their order and quantity on an as needs basis, helping them to lower their inventory and the inventory carrying costs. The savings that they make can be used for other investments such as other brands of tyre products to provide more options for their customers. Additionally, members can place their order online any time, from anywhere with their mobile phone or any devices.
Orders will be processed immediately after the successful payment, Sam continued, and the company will get them delivered by the next day for the Klang Valley and two days outside of the Klang Valley. To provide the best price for their members, Sam said that TireSuperboy only accepts cash because accepting credit card pay- ments will lead to additional costs that af- wholesale price.
“We are selling our products at very com- petitive prices to our members, and we believe this will be a great help to many tyre retailers, especially the small ones pandemic. This not only enables our mem- bers to penetrate the market and secure their customers with more attractive pric- - ings with the savings made by purchasing
Apart from tyre retailers, he added that the company also welcomes tyre or wheel wholesalers and distributors that are willing to work together with them. “We do not view them as competitors, but potential business partners. TireSuperboy is an open platform for any companies that would like to sell
市场反应
8 the tyreman 2021/4
