Page 18 - The Tyreman 2021 - 4
P. 18
improves fuel efficiency, by up to 20 per cent. Precise steering and stable braking are achieved through its new pattern approach
of compact, medium-sized and ex- ecutive saloons, he pointed out the common denominator of the GitiSyn- ergyH2 target car is a typical require- ment of a balanced performance and premium image.
“For premium car owners search- - vrability, the GitiSynergyH2 tyre should surely be their preferred choice. It is also for drivers who demand superb control when driving high powered cars while considering the environ- ment. The unique design of this new tyre delivers grip, optimal wet braking
The GitiSportS2 tyre is available in 42 sizes while the GitiSynergyH2tyre has 36 sizes, which Wai said will
cover most vehicles in their respective segments.
To promote these two new products dur- ing the pandemic, he revealed that the company is recruiting car enthusiast groups for focus groups to give genuine feedback from the ambassadors of the groups openly. “We then digitalised the tyre experience result and held a virtual classroom session with our dealers. Giti Tire Malaysia always supports our net- works through working to share their professional knowledge of tyre designs and features, which will help our dealers in recommending the best tyre matches based on vehicle model and application,
Wai pointed out that the company start- ed focusing on e-commence conversion amidst the pandemic for Giti dealers. “We have signed a collaboration with Speed- e-commerce solution for all Giti dealers. Our company is also involved in several key dig- ital marketing activities to support our deal- ers, and helping them in speeding up their
18 the tyreman 2021/4
