Page 6 - The Tyreman 2021 - 3
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COVER STORY
Lim Tayar Family Licensing Programme Receives Good Response
The CKL Group, which op- erates the chain of Lim Tayar tyre stores, has recently launched their licens- ing programme called Lim Tayar Family (LTF). The forward-think- ing programme has success- fully caught the attention of the retailers and car workshop own- ers an opportunity to upgrade new players with a proven busi- ness model and system a help- ing hand standing up their busi- ness.
soft launch, we have seen a huge volume of enquiries from all across the country from people, with and without auto- motive experience. They have expressed their great interest in the Lim Tayar brand. This re- of the brand that we have build up for more than 35 years,” said Joint Managing Director Clem- ent Lim.
LTF, Lim pointed out is a licens- ing programme. He explained franchising and licensing is - ibility for a licensee to conduct its business operations, while franchising is governed by the franchise act. A franchisor has strict control over every aspect of the franchisee’s business op- eration. This also takes away - tunities that a certain location of the industry, licensing is the better option.
“Both are good business con- cepts in today’s challenging business environment. With the nature of our skilled busi- ness, licensing is a more ap- propriate business model for us to expand into. Here we can
help new players to own an automo- tive servicing business and the existing players in the industry to upgrade and a franchise or license model, the big- gest advantage is a quicker return on investment (ROI), which also translates to better sales and ultimately a better
As to how the company has recruited the potential licensees, Lim said that the recruitment process is conducted by their internal team through a digital media platform. He explained that be- is very skill base oriented so no recruit- ment agencies know better than them.
current workshop owner or tyre retailer to the Lim Tayar Family. The recurring feedback that we have received from the industry is that many existing play- ers are ready to explore the alternatives within the industry. Existing dealership models have been around for such a long time and there is no alternative for
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