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car owners require the seamless in- tegration of online purchasing and - sellers, they need a platform provid- er to bridge the gap between online browsing, the conclusion of sales - ment functionality such as a point of sales (POS) system with billing and invoicing. Other elements to con- sider are stock management and re- plenishment, as well as a customer relationship management system (CRM), and other conditions. This is where Speedwork Autocare (www. speedwork.com) comes into play,” said Chris Bloor, Director, Speed- work Networks Pte Ltd.
The rationale of building this digital platform, he pointed out is to con- nect the auto care workshop op- erators with the online consumers. Speedwork Autocare, he explained, is not only just a tyre retail online platform, it includes all the products and servicing related to an automo- bile. It is a customised one-stop e- the industry, as compared to Laza- da and Shopee that sell almost ev- erything, but with limited resources on the installation and related ser- vices for auto parts.
“We have a large scale of strategic collaborations with major brands to (O2O) experience with a wide va- riety of products and purchasing options. These include reliable de- mand generators such as Bonus- link, Malaysia’s consumer rewards programme with 9 million members nationwide, as well as bank and Commerce International Merchant Bankers (CIMB). Touch n’ Go eWal- let, a digital wallet, which allows us to have a cashless gateway. This has become more and more popu- lar, particularly in the pandemic en- vironment as it is safer and more
hygienic. Store partners include Castrol Services as well as a few hundred professional tyre install- ers and reputable auto care stores across Peninsular Malaysia.”
When partnered with Speedwork Autocare, he explained, auto care operators will have the access to new potential customers. For in- stance, through engaging with the Bonuslink loyalty programme, auto care operators won’t just be wait- ing for walk-in customers. “We are providing a way to drive the online browsers to the participating work- shops.”
To join the platform, Bloor pointed out that auto care operators need to meet certain criteria. “They have to understand the ecosystem that we have built. We are open to working with professional business partners that can see the potential of online - tocare is part of the Giti Group, we welcome and actively engage non- Giti tyre servicing centres that have professional tyre instalment capa- bility. The main important aspect of the digital platform is customer choice. We need to provide them with various options when it comes to products and services. In fact, we already have 3 tyre brands on our platform. As we mentioned earlier, Speedwork Autocare is a one-stop auto care digital platform, therefore we do work with other established workshops or auto care centres be- sides the Giti Tire retail network.”
Apart from passenger cars, Speed- work Autocare also covers motor- cycles. “Motorcycles are important, particularly in Malaysia for delivery services. There is quite a population of riders who have been very respon- sive to the solution that we provide.”
In terms of charges, Bloor revealed that there is no standing charge for participating auto care workshops and companies. When the transaction is concluded, they will be charged a
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