Page 6 - The Tyreman 2021 - 2
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COVER STORY
The Lim Tayar Family Programme – the Better Option
Nothing good comes easy. Starting your own tyre re- tail business requires a lot of time, work, money and resourc- es. Rebranding a business be- cause sales have been slow also as well as risk taking, as a suc- cessful rebranding is much more than a name change.
“You might want to consider invest- ing in a license programme. When you do that, you are investing in an established business concept and formula that has been successful with a proven track record. Although it is not a total shortcut to success, greater than the disadvantages. This is proven in statistics which shows that licenses have a higher success rate than independent start-up business, and the same goes for rebranding your business on your own,” said CKL Group Joint Managing Director Clement Lim.
CKL Group of Companies, he pointed out is a prime example of how a family business could make good use of the opportunities de- rived from a well thought-out and forward-thinking strategy. From a small tyre retail outlet called Lim Tayar in 1985, he said, they ex- panded into tyre and other related product distribution businesses. Today, the Group not only oper- ates the Lim Tayar car servicing centre network, but is also actively involved in vocational education, real estate, automotive technology and insurance.
“The Lim Tayar Family (LTF) Programme is our new industry programme in the industry for en- trepreneurs who are enthusiastic about owning and operating a reputable vehicle servicing retail- chain in a proper manner. We have demonstrated an impres- sive track record with our steady growth and expansion over the years, which has shown that LTF
is a perfect example of a successful busi- ness model. This programme will allow us to share our successful business model and expertise with those who share the same vi- sion with us.”
Why LTF?
The rationale behind the programme, Lim said is to make inroads into new lo- cations where the Lim Tayar brand can contribute.
Clement Lim, CKL Group Joint Managing Director
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