Page 20 - The Tyreman 2021 - 1
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local tyre news
Laufenn Tire Made for All Weather and Terrain Conditions
The Laufenn tyre brand, deve
e Hankook Tire, is one of the
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est growing tyre brands in t
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world, having continued to expan
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its presence since its global debu in 2014.
- tegic brand to meet the versa- tile needs of global consumers, Laufenn targets price-con- scious consumers who seek straight-forward and easy practicality without compro- mising on excellent perfor- mance and safety when driving
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global consumption pattern, which includes a further increase in the number of customers seek-
ing competitive value for products
This, the company said, has accel
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and highly recognised as a tyre b
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Laufenn tyres are produced using state-of-the-art technol- ogy applied in the design process such as the 3R system (Multi-Tread-Radius-Technology) which optimises the ground contact area for enhanced stability and perfor- mance. A 3D vibration analysis technology is also applied to ensure consistent driving performance and enhanced braking. All Laufenn tyres are also known for being made with high quality tread compounds containing silica in or- der to achieve low rolling resistance, high mileage and high resistance to wear, which provide great safety standards.
All Laufenn tyres are designed to deliver optimised per- formance and safety throughout the journey. In Malaysia, there are four Laufenn tyre models currently available at selected authorised Hankook Master outlets. These tyres feature various functions to cater to the consumers’ needs under diverse driving conditions, from all season perfor- mance for passenger cars to all terrain for SUV and light truck.
The four patterns that are available are the Laufen G FIT AS, Laufenn S FIT AS, Laufenn X FIT AT and Laufenn X
quality, diverse functionality and style. Based
on Hankook Tire’s growth strategy of expanding their product portfolio, whilst adapting quickly to the rapidly changing market demand within the global automotive in- conditions.
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ated Laufenn to be globally accep
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20 the tyreman 2021/1
