Page 16 - The Tyreman 2020 - 4
P. 16
local tyre news
Choong Kee Seng(sitting), Sales & Marketing Advisor, and Han Ter Kwang, Managing Director, Monti Tyre Sdn Bhd
W - laysian tyre market, it is hard to stand out in a crowd of map. It is even harder for a brand to make a comeback if it has been out of the consumer’s sight and mind for almost 18 years. taken the road less travelled.
Behind this young and dynamic company is none other than tyre industry veteran, Choong Kee Seng, who retired from his previ- ous company where he had worked for 37 years until 31st Janu- ary 2019. He is now the Sales & Marketing Advisor of Monti Tyre. The company was founded in 2017 by Han Ter Kwang, the current Managing Director, with a humble beginning and a small workforce of 5 people inclusive of sales and management members.
by Annite in 2019. Our mission is to introduce and distribute high quality imported tyre to the Malaysian end-users. As for dealers, we want to be viewed as indispensable partners rather than just another distributor to our current customers. We maintain strong and close relationships with our existing customer base while we penetrate new customers.”
16 truck & bus news 2020/4
