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international news
Yokohama Advan Apex V601 Wins iF Design Award 2020
Yokohama Rubber Co., Ltd., has announced that its ultra-high performance Advan Apex V601 tyre has been named a winner of an iF Design Award
2020.
The Advan Apex V601 combines the latest high-per- formance tyre technology with an asymmetrical tread pattern reminiscent of the tread pattern used in the Yokohama A008, one of the company’s most histori- cally important tyres, to achieve superior wet perfor- mance and handling while delivering a comfortable and quiet ride. In addition, a high-grade micro silica tread compound delivers excellent cornering perfor- mance.
The iF Design Award has been awarded since 1953 by iF International Forum Design GmbH, one of the world’s oldest and most prestigious design organisa- tions, based in Hannover, Germany. Each year, candi- date entries are comprehensively evaluated based on such criteria as innovation and elaboration, functionality, aesthetics, responsibility and positioning. This year’s win- ners were chosen from among 7,298 entries from 56 coun- tries after critical screening by 78 international design experts.
Yokohama products have recently picked up a number of awards recently. The Geolandar R X-CV and Geolandar X-AT were among the recipients of the Chicago Athenaeum’s 2019 Good Design Award. Three Yokohama tyres were recognised at the 2019 SEMA Show, with the Geolandar X-AT named the Best New Tyre while the Geolandar X-CV joined the Advan Apex V601 as runners-up. In addition, the Geolandar X-MT received a Red Dot Design Award 2019.
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