Page 6 - The Tyreman 2020 - 2
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COVER STORY
Apollo Tyres Malaysia and Hiap Hoe Loon Tai Co-hosts Dealer Ap
Apollo Tyres Malaysia and Hiap Hoe Loon Tai Sdn Bhd co-hosted a dealer appreciation night din- ner in the last quarter of 2019 at the IDCC Ideal Convention Centre, Shah Alam. The dazzling celebra- tion was a recognition and gesture of appreciation for the tremendous contribution of Haip Hoe Loon Tai and its sub-dealers in helping Apollo Tyres Malaysia achieve continued success in the tyre industry.
Well attended by more than 100 people, the gala began with a display by drummers from the Deaf Beats, co- sponsored by Apollo Tyres Malaysia and Hiap Hoe Loon Tai. Supporting local drummers who have hearing disabil- ities to perform in their event is, said Apollo Tyres, aligned with the company’s corporate social responsibility (CSR).
Making the Dealer Appreciation Night more special was the fact that the whole event was conducted in Malay, - ducted using the national language. This enhanced unity amongst the dealers in a celebration of racial and cultural diversity. Apollo Tyres Malaysia General Manager Vic- tor Siew, Hiap Hoe Loon Tai Managing Directors Ng Kim Poh and Tan Saw Cheng were present. While the Apollo Tyre ambassadors wore traditional Malay costumes, Tan looked so elegant and beautiful in her classy saree she bought during her recent trip to India with Apollo Tyres.
The best performing dealers were recognised during the presentation of Hiap Hoe Loon Tai Business Partner
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