Page 44 - The Tyreman 2020 - 2

international news
RoadX Tyre and West Ham United Begin Partnership
RoadX Tyre has announced its partnership with West Ham United Football Club as the
The two will challenge the road ahead from 2020 to 2022. Founded in 1895, West Ham United won a to- tal of three FA Cup titles and a Eu- ropean Cup Winners Cup and has been hailed as ‘The Academy of Football’.
On the other hand, RoadX is a new tyre brand successfully launching globally at the end 2019. The brand focuses on providing comfortable and durable tyres and is backed with comprehensive testing, manufactur- ing and research and development.
West Ham United’s Chief Commer- really pleased to start our partnership with RoadX Tyres and look forward to working with them as they grow in their market. With RoadX Tyres being part of the Sailun Group in China, it is an absolute honour and privilege to be associated with such a prestigious and highly recognised organisation.”
Janis Amolins, RoadX Tyre’s Sales Director for Europe, stated, “This is an exciting prospect for us. As a new brand in the market, we wanted to partner with a team that is in the big- gest league in the world and has one of the biggest fanbases out there. We are thrilled to partner with West Ham United for the next two years."
RoadX TBR tyres are distributed by SJI Tyres (M) Sdn Bhd.

44 the tyreman 2020/2