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international news
Yokohama Rubber and Chelsea FC Conclude
The Yokohama Rubber Co., Ltd., has announced that it has renewed its multi-year Global Tyre Partnership agreement with Chelsea Football Club from the English - pires as scheduled this June. The new agreement will enable Yokohama to continue using Chelsea FC in its tyre sales pro- motion activities as it targets sales expansion.
- ship agreement with Chelsea in July 2015, enabling it to display tyre maker has also been privileged to have Chelsea players and managers appear in its marketing materials and at special events. As a result, the company has been able to increase awareness of the Yokohama tyre brand in such strategically important regional markets as Europe and Asia and increase the number of consumers who have purchased the company’s tyres or intend to do so.
The signing of the new partnership agreement will help support - ness of the Yokohama brand.
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