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world when it comes to the age-old ques- tion of “retreads or Chinese new tyres”.
- ers have opted for Chinese tyres due to between retreads and perhaps they weren’t aware of the mileage of Chinese new tyres. With 30,000 kilometres on a Chinese new tyre and sometimes having the ability to retread them, the question has always been ‘are you saving money?”
In an overwhelming- ly competitive local market that is heavily of new Chinese tyres, pricing strategies will always be heavily compromised. Cost- strategies turning waste into a revenue streams are valuable methods for retread- ers to remain com- petitive and protect themselves from ag- gressive pricing.
TME are additionally
the Tech Tyre Repair
distributor for Malay-
sia, with the company distributing across Malaysia to re- treaders. With this distributor agreement, TME also provide Tech tyre repair training using the brand’s products, as well
Teng adds, “we promote tyres with Tech’s training to the - pate with them at trade fairs.” In addition to participating in trade fairs with Tech, the retreader has also previously attended road shows and events organised by truck and bus exhibitions.
package that has quality at its core’. In the long term, this strategy will be supported and upheld by lowering costs in terms of production and automisation that will allow TME to charge cheaper prices and remain competitive against Chinese imports. The key to the success though will be maintaining the quality level that their clients demand whilst cutting costs.
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