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ager Liew Choon Kong, who were keen to emphasise the company ethos, outlined in the strapline used at the 30th anniversary event – namely “Together in Synergy, Win- ning in Unity.”
“We are a small company, which focuses only on tread rubber production,” emphasised John Lee. “We are growing steadily, but we are being careful with the growth,” he added. “We don’t want to run before we can walk.”
Maxrubber Industries Sdn Bhd was origi- nally founded in 1989 by John Lee’s father, the late Lee Chee Keong, as a manufac- turer of rubber compounds and moulded - tered the business of manufacturing tyre retreading materials (both precure and mould cure) in 1993. Today, the company tread presses.
“Demand for high quality and value-for- money retread materials continues to grow around the world, and Maxrubber is at the forefront of the move to meet this demand, building new, dynamic markets for our products around the globe,” said John Lee.
Indeed, one of the key strategic aims of the company is to develop its international presence, and this was illustrated in March, 2019 with the addition of a new 8 metre press at the Klang manufacturing plant.
“The new press is mainly intended to ser- vice the export market, and has helped increase our capacity, thereby positioning ourselves to meet growth in export de- mand,” explained Lee.
Maxrubber can currently claim to be a trusted brand in over 25 countries around
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