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world, but also would become one of the company’s powerful marketing tools.
Meanwhile, to help the attendees to further grow their busi- ness, Global Sales Director Xu Xin gave a detailed presenta- tion on commercial and marketing actions and plans. “We could foresee that there would be challenges that required assure you that my team and I will be supporting each one of you to see you through. It takes a dedicated and enthusiastic team to make a success and grow, and we are there for you. We have absolutely no doubt that we can achieve greater heights together.”
This was followed by a presentation of the company’s main research and development (R&D) projects, including new upcoming products by Chief Technology Director Li Zhao. - nese tyre manufacturer, but a recognised top international together with the deployment of Pirelli’s modern and innova- tive production process, as well as R&D, have contributed to Aeolus Tyre’s successful penetration in the global market- place.”
said, based on the company’s analysis on global tyre mar- ket competition, opportunities and challenges, Aeolus Tyre has positioned itself to become a leader in quality through - tion, sustainability and inclusivity. The company, he pointed out, would continue to upgrade its products, technology and quality through transformation of organisation and business models; increase the competitive edge of their products, channels, brands and services, as well as the skills of their professional team.
“Aeolus Tyre is not just another good Chinese tyre manufac- turer, we are much more than this. We are an integrated tyre company with global reach, able to meet any needs of our a world-class brand is our aim,” he concluded.
Also forming part of the conference was the so-called ‘Lab & Brand Storm’, a successful brainstorming session led by an - ticipants to generate creative ideas and strategies on how to face new market trends, risks, opportunities and challenges using out-of-the-box thinking techniques. It was indeed a fruitful session as many new ideas were explored and gath- ered during the activity.
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