Page 49 - The Tyreman 2019 - 5
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Lai observed that the exhibitors have changed from “Pull” to “Push” for internationalisation. Instead asking foreign buy- ers to come (Pull) to China and leverage the manufacturing capacity here, they are now more aggressive (Push) , to go products, especially in the emerging markets, like one-belt- one-road countries and South Americas.
“We increase our CITEXPO’s marketing and promoting ac- next year,” he added.
“The exhibitors now focus more on innovative products and technologies, such as new tread patterns and materials, run- for electric cars next year. We hope to bring this kind of in- formation out to our media partners, so that more exhibitors would use our show as a platform to showcase their latest products and technologies in the future. ”
The recent event saw major Chinese brands, such as Zhongce Rubber, Pulin Chengshan, General Technology, and Duratti (Rydanz), demonstrating new products and technologies. There was an increased numbers of wheel companies that exhibiting this year, which Sam said this trend would continue as China is the main producers of wheels, both for cars and trucks. It is said that, around 70 per cent of the wheels in the world are made in China, and that China is one of the most important wheel traders in the world.
“We also noticed that there was a growing demand for im- ported high-end wheels in China, due to the increasing up- per and middle classes that prefer imported cars and related accessories. Another trend that we see is the rising demand on tyre related Internet-of-Things products, such as TPMS, striving for latest internet technologies.”
Name changed was announced during the show, whereby the name of CITEXPO in Chinese has been changed to Chi- na International Tire and Wheel Expo. However, Lai said, the English’s name for the show would be unchanged. “CITEX- PO is such a value brand that we build over the years. How- ever, we would emphasis that we are also one of the main wheel trade shows in the world through our media channels and advertisement.”
Moving forward, Lai revealed that they would try to increase the number of foreign exhibitors as there are a demand for imported cars and related accessories, such as performance tyres and high-end wheels from overseas.
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