Page 12 - The Tyreman 2019 - 5
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local tyre news
Silverstone Wins Bronze Recognition at 2019 Putra Brand Awards
Silverstone Marketing Sdn Bhd President and Managing Director Tan Song Chye (right) receives the Bronze Award under the Automotive –Fuel, Lubricants & Accessories category at the 2019 Putra Brand Awards.
Silverstone recently won the Bronze Award under the Auto- motive – Fuel, Lubricants & Accessories category at the 2019 Putra Brand Awards. Held at the Majestic Hotel Kua- la Lumpur, the Putra Brand Awards is an annual premier brand award event that is now in its 10th year.
Silverstone was recognised as one of the brands and Tan Song Chye, President and Managing Director, Silverstone Marketing Sdn Bhd was at the event to accept the award. Launched in 2010 by the Association of Accredited Advertising Agents Malaysia in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Award recognises brand building as an integral business investment, measured by consumer preference.
In determining the winners, the Putra Brand Awards utilises a ro- bust consumer research method in which 6,000 consumers vote
company’s relevance amid the challenging business environ- ment. The company works towards maintaining its stronghold in OEM association with the local national car brands through its lat- quiet with safe grip. This association is said to provide a platform for future Silverstone tyre purchases in the replacement market.
advancement is one of the key factors for Silverstone in strength- ening market position. Meanwhile, staying connected with con- sumers using the right channels at the right time is seen as es- sential in keeping its brand ‘Alive’ in the consumer mind.
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