Page 42 - The Tyreman 2019 - 4
P. 42
local industrial news
Caltex Havoline autoPro Workshop Programme Launched
Chevron Malaysia Limited, which operates the Caltex brand in Malaysia, recently launched its Caltex Havoline auto- Pro workshop programme. Through this programme, Caltex expects to assure customers with a profession- al-looking setup to make them feel welcomed the moment they arrive at the workshop.
The Caltex Havoline autoPro work- shop programme is tailored for quick- lube automotive business partners who wish to expand their businesses and gain credibility as a preferred operator. The comprehensive pro- gramme, unveiled at Osaga Service - shops to adopt it, is designed to of- fer the right expertise and resources needed to develop and protect busi- nesses.
The core of the new workshop pro-
Flexible entry criteria for pro- spective work shop partners with a lower volume target and short- er-term commitments
More comprehensive programme that now includes training, incen- tives and business development funds
Refreshed image standards
the scale of Caltex products sold, among other criteria. Top partner workshops would receive the full Caltex Havoline autoPro branding
Havoline autoPro workshop programme
Najam Shamsuddin, Area Business Manager, AP Cluster, Chevron Lubri- cants, said: “We are excited to bring more value to our business partners and end users through the Caltex Hav- oline autoPro workshop programme. Our fuels and lubricants are proven throughout the years as products that meet and exceed consumers’ expec- tations. Now, we are embarking on a journey to build a strong brand image for our partner workshops without the franchisee or royalty fees while gain- ing the expertise and resources to
“We are extremely delighted to be one - tex Havoline autoPro workshop pro- gramme as it shows the trust Caltex believer in the innovation behind the Caltex Havoline products has allowed us to serve customers better and con-
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