Page 68 - The Tyreman 2019 - 3
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international tyre news
Linglong Tire Excellent Brand Shop Manager Football Experience Camp Successfully Held
Linglong Tire invited its excellent brand shop managers across the country to Foshan, Guang- zhou, China, to take part in Linglong Tire Excellent Brand Shop Manager Football Experience Camp from 23rd to 24th May, 2019. The event was aimed at enhancing their communi- cation skills and improving their op- erational management ability through professional training.
These excellent shop managers were carefully selected through online vot- ing nationwide in the aspects of shop decoration, tyre sales and product structure, among others.
Apart from the football experience camp, watching the friendly match between VfL Wolfsburg and Frankfurt, and visiting FAW-VW Foshan Brand, the elite training course was an impor- tant part of this experience camp. Lin- glong said the training included prod- uct knowledge, industry knowledge, store operation management, among other areas, to continuously improve the management ability of the shop and the professional service ability to the market.
The practical course was said to be well received by the excellent shop managers. Many of them said this them tremendously as they came - ture development of the company and would continue to work hard together with Linglong to increase sales volume.
As a leading tyre manu- facturer in China, Linglong has won the recognition of the vast market through its excellent product perfor- mance, good brand image and mature network chan- nels in recent years. To date, the company has a network of more than 30,000 market- ing outlets and above 4,000 brand shops with profes- sional product sales and service capabilities.
For the future, the company said it planned to carry out more experience activities, establish the bridge of inter- action and communication between them as a manu- facturer and its channel sup- pliers, as well as strengthen the structure of this channel. Linglong also expressed the hope that more tyre shops could join its channel net- work to jointly provide con- sumers with professional products and services.
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