Page 53 - The Tyreman 2019 - 3
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mmercial Segment
正确的品牌定位
of Aeolus Tyres and Pirelli Industrial, led us to partner with the Prometeon Tyre Group (PTG), the new company cre- ated from the above joint venture. This enabled us to add -
In 2017, Lik Thong Resources was appointed by PTG as the exclusive distributor of Pirelli TBR tyres for Malaysia.
“We are able to provide more options for the market as we could cover the premium niche commercial tyre segment with tier 1 Pirelli brand and the middle market segment with
Proper brand positioning
Puah pointed out that the Pirelli brand was an icon of tech- nology and performance. “If you look at the tyres in the luxu- Pirelli OE brand. Pirelli is the absolute world leader in the prestige segment, claiming 50 per cent of the market. PTG uses technology under a licence agreement with Pirelli Tyre S.p.A. and its more than 100 years’ experience in the indus- - vices for all types of use. Thus, there is no doubt of its quality and performance. However, when it comes to commercial
The company carries a wide range of Pirelli TBR tyres, in- cluding FR01 and TR01 that are designed for regional and long-haul vehicles on slightly abrasive road surfaces and winding or mountains roads; the FG01 (steer axle) and TG01 vehicles on the road, conditions in Malaysian construction sites and under slightly-aggressive tread-wear conditions.
The company’s current focus, he said, was to continue with brand building as well as ensure that the brand would achieve new heights in the Malaysia TBR segment. “When
we just started selling the brand, we had to
m
mileage, durability and retreadability of the products speak for themselves; we have been gradually and stably
Currently, the company has 8 deal- ers across Malaysia and its target is to appoint a few more. “I think for the moment active and qual- cover the entire Malaysian mar-
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