Page 28 - The Tyreman 2019 - 3
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local tyre news
Evo-Trend Adds Farroad Tyres into its Product Portfolio
Evo-Trend Corporation (M) Sdn Bhd, a subsidiary of YHI International Ltd, is an established company in distribut- ing tyres and alloy wheels. The company recently ex- tyres - for local consumers.
According to the company, the Farroad brand is recognised by the Shandong Province as a key home-grown international pri- vate brand. The brand has good reputation and is widely ac- cepted for its quality with its snow tyres ranked top 10 in China.
Farroad tyres are produced by Shandong Fengyuan Tire Man- ufacturing Co, Ltd that is located in the economic develop- ment zone of Yicheng, Zaozhuang City, Shandong. Shandong Fengyuan’s parent company - Zaozhuang Mining Group, a sub- sidiary of Shandong Energy Group (world top 500 corporations) - is a state-owned enterprise.
Shandong Fengyuan is a modern large-scale company that engages in tyre research and development, manufacturing and sales. With a factory area of 628 acres and total building space of 258,000 square metres, the company has more than 1,500 employees. It has an annual output capacity of 20 million semi- steel radial tyres.
The factory is well equipped with advance manufacturing equip- ment such as VMI building machines from the Netherlands, Steel Cord Calendaring machines from Italy and curing ma- chines from Korea, just to name a few. It adopts new tyre manu-
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