Page 24 - The Tyreman 2019 - 3

local tyre news
Kai Shen Marketing Brings Rydanz Brand to Malaysia
Kai Shen Marketing Sdn Bhd, a well- known specialist in tyres, batteries, al- loy wheels and lubricants in Malaysia, brought the Rydanz tyre brand recently to the local market.
“Tyre is still our core product, which accounts for about 60 per cent of our business. The rea- son for us in bringing in Rydanz is to provide more options to the consumers. Produced by Duratti Rubber Corporation Co, Ltd in China, Rydanz is not a big brand but the Rydanz brand of tyres is selling quite well in its home said Managing Director Lee Kam Wah.
Why Rydanz? Lee pointed out that the com- pany was impressed by Duratti Rubber Cor- poration as it only focused on a single brand, unlike the other Chinese companies that pro- duced multiple brands and manufactured for others.
arrived in March last year and we received positive feedback from our dealers. 90 per cent of our existing dealers decided to sell our new Rydanz brand, which is a powerful testi- our Rydanz products. In addition, the market Marketing Director Um Chul Kyu.
As the sole distributor of Rydanz tyres in Ma- laysia, the company carries the full range, from Passenger Car Radial (PCR) tyres, Sport Util- tyres (RFT). However, Lee revealed that the company was targeting the mid-range seg- ment. The Rydanz RFT and SUV tyres were the company’s key products. As nearly every BMW came standard with RFT today, he said Durratti Rubber Corporation would continue to develop Rydanz RFT for BMW and add these
“We see great potential in the Rydanz RFT. Besides the second owners of the luxury car

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