Page 8 - The Tyreman 2019 - 2
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local tyre news
STC Tyre Mart to Solidify Rovelo Brand Awareness
STC Tyre Mart Sdn Bhd, was appointed by Sailun as the Malaysian exclusive distribu- tor for its Rovelo brand in April 2014. Since then, the brand had grown steadily over the years.
“The market response is very encour- aging with sales increasing every year. Compared to the major brands that had been around for many years, Rovelo is quite new. This showed the
acceptance of Rovelo tyres among the general public, “said Sales Man- ager Ang Beng Loo.
Targeted at the value segment, Ang pointed out that the Rovelo products that the company sold currently were all from Sailun’s Vietnam plant. Rov- quality and durability with reasonable pricing. In addition, he stressed that Sailun was a Chinese manufacturer
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