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exhibition-Tyrexpo Asia 2019
Stamford Tyres:
A Full Service Package is the Way Forward for the Future
Whilst at the Tyrexpo Asia show in Singapore – Tyreman had an op- portunity to chat informally with two leading members of Stamford Tyres’ manage- ment team, Cham Soon Kian, CEO for the Malaysian operation and Ivan Reijan, Vice President for the Fleet and Retail division, to capture their views on how the SEA market is coping with the sudden increase in Chinese tyres into their sector.
Cham Soon Kian pointed out that during the past two to three years the local market has become very tough to trade in, and due to the there has been an increasing amount of new tyre factories (mainly for TBR) opening mainly in Thailand and Vietnam. He adds, “This has therefore led to there being even more compe- tition, and supply is now so plentiful that even in Singapore there is evidence of more and is now at the point of saturation.
“At Stamford Tyres we are currently looking at various ways of combating this serious shift in the market prospectus, which is mainly cen- tred around providing a series of additional value added services to our customer base, which includes selling our tyres direct to the end user as much as we can.”
Ivan Reijan adds, “The services we have in- troduced include further increasing our ac- tivities around Stamford’s mobile tyre services and facilities and also in truck retreading ser- vices. Other new alternative services include increasing mechanical work, lubrication, tyre changes, tyre repair and wheel alignment plus a complete ‘one-stop’ services to truckers. It’s believes that creating a comprehensive ‘all- in’ service to all customers that integrates all time will be expected by drivers as part of ga- rage services.
solution package to every customer’s complete mobility requirements on an ongoing basis.”
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