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Additionally, the fringe programme hosted many in- dustry events such as the Camel Power Launch and Federation of Automobile Workshop Owners’ Associa- tion of Malaysia (FAWOAM) Annual General Meeting. These events reinforced the evolving direction of the show as it becomes a strategic platform for regional automotive gatherings.
Visitors attending the fringe events also complemented the synergy between the topics discussed and themes around IoT zone both shone a light on the growing commercial ve- hicle sector and the way new technology is shaping the au- tomotive industry. This year, nearly 50 per cent of exhibitors showcased products and solutions related to the sector.
The Tyreman Celebrates 50th Anniversary
‘The Tyreman’ is a long standing media partner for Auto- mechanika Kuala Lumpur since its earliest day when it was called Automechanika Malaysia. Just as ‘The Tyre- man’ grows along with the tyre and automotive servic- ing industry while providing timely, informative news and useful technical articles that broaden its reader’s knowl- edge of the industry, the long term strategic partnership with Automehanika Kuala Lumpur also adds creditability - licity as well as enhances the attendance of exhibitors and audience.
This year, ‘The Tyreman’ celebrated its 50th anniversa- launch of its 50th Anniversary Special Edition by Dr Ong Kian Ming, Deputy Minister of MITI. The Tyreman’s booth was always well frequented and the free magazine give- aways proved very popular.
with more than 649 partygoers. S nke Schimkat, Product Manager, Hitachi Automotive Systems Espelkamp GmbH said: “I have been to many Automechanika shows and have never experienced anything quite like this. I came to the exhibition for sourcing, so it was a nice surprise to see this type of entertainment available. It is a unique experi- ence and a great opportunity to unwind after a busy week.”
The next edition of Automechanika Kuala Lumpur would take place between 18th and 20th March, 2021.
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