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ginning. We are really grateful to Easa Trading and its dealers for their unwavering support over the years, especially during the initial state of trial and error for product innovation. I was extremely happy to meet each you personally.”
The similarity between Sailun and the other tyre manu- facturers, he pointed out, was in producing tyres but the tyre professionals. “Our team consists of professors, re- searchers and teachers that are involved in the rubber and tyre technology. I was the professor and director of Qingdao University of Science & Technology National Engineering Research Center for Rubber and Tire be- fore we established Sailun. We never give up tyre edu- cation and research, and we are always at the forefront of technology.”
He revealed that Cooper Tire & Rubber Co, Ltd and Sailun Vietnam Co, Ltd had agreed to set up a joint venture to build a manufacturing plant with the capacity to produce more than 2 million Truck and Bus Radial (TBR) tyres annually. The new plant would be located near Ho Chi Minh City at the site of Sailun Vietnam’s existing operations and would be an automated and digitalised plant.
“We spent 10 years to develop a new rubber compound that provides better friction, tear and cut resistance as well as improved grip performance. It would be used in our tyres sometime next year and some of these tyres would be available in the Malaysian market.”
He assured the dealers on the importance of the Ma- laysian market. He pointed out that the company had sent sales people to Malaysia in the earlier years to pro- mote its products. But in recent years, the company had changed its approach.
“We sent our engineers here to understand the local applications and requirements to come out with the right products for the Malaysian market. This shows our commitment to the market as well as to product excel- lence,” he added.
Among the highlights of the night were the performance and entertainment.
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