Page 15 - The Tyreman 2019 - 2
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Westlake Malaysia would also open a branch that is responsible for everything the brand has in the local market. The company pointed out that as many as 85 per cent of the Westlake brand tyres sold in Malaysia is from Thailand’s production lines, and the remaining series and sizes to the Malaysian market in the future.
Westlake is currently the original tyre supplier for some models of Geely, BYD, Changan, Suzuki, Land Rover and Jaguar in China. As luxury brands such as Land Rover and Jaguar also use Westlake, this shows that the brand has a very strong presence in the Chinese market. This high visibility is recognised by many con- sumers and car manufacturers.
Westlake Malaysia claimed that more than 300 tyre shops and dealers in Peninsular Malaysia were cur- rently selling its products and 22 of them were in the process of putting up Westlake signboards. Cur- rently, two stores were in operation; one in Tereng- ganu and the other in Sungai Petani. For the next 4 years, its target was to set up 60 outlets that carry the Westlake signboard. The company said it was also working with some local car brands to become their designated new car tyre supplier.
Westlake dealer in Malacca
Meng Tyre & Auto Service Centre is a tyre service centre in Malacca. In addition to providing a full range of tyres and rims, it also provides general vehicle re- pair and maintenance services. The person in charge, Shawn Ser, is a car-loving person who developed a strong interest in cars and tyres since he was a child. By combining interest and work, he quickly learnt about servicing and repairing tyres. In 2011, he decided to start a business and opened his own tyre shop.
was in business for 7 years. With the continuous in- - vices in the vicinity, I have added one more tyre centre. After a year of market study and analysis, I decided to open a branch this year.” He continued: “Our second store, which was opened in Taman Paya Emas, has 5 employees, comprising 4 technicians and a secretary.
“I choose to be the main dealers of Westlake because of its good quality and reasonable price. In addition, we could see that Westlake Malaysia has been promoting the brand and its tyres in recent years to Malaysian consum- ers. After selling Westlake tyres, we found the feedback from the customers to be encouraging, especially on the tyres being good looking in tread design and durable.”
WESTLAKE
PCR TBR OTR AGRI IND PORT & Others
Ms Anness
HP : 016 2262911
Tel No : 03-7845 5066 Email : tht521@gmail.com
THT Marketing Sdn Bhd 1&2, Jln SP4/3,
Tmn Subang Perdana, 40150 Shah Alam, Selangor
15 the tyreman 2019/2
www.westlakemarketing.com.my
Westlake Marketing (M) Sdn. Bhd. Tel: 03-7845 5066
