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tyre mounting equipment that requires no human intervention and guarantees a perfect job, thanks to technology that ensures no wheel rims are ever damaged. Furthermore, it is equipped with one of the quickest balancing machines to rapidly solve elusive problems, such as vibrations through the steering wheel that traditional systems could not identify.
While they wait for work to be carried out, customers could enter- tain themselves with a life-size Formula 1 simulator and enjoy real ready to give advice about car set-up and tyre management as well
Gaetano Trezza, Pirelli’s Head of Trade & Operative Market- ing, said: “Pirelli’s retail strategy is focussed on points of sale activation, in collaboration with partners who are already active on site. This is certainly the case in Dubai with our distributor Al Hawai, which has worked exclusively with Pirelli for 32 years. P Zero World is the jewel in the crown of this strategy, where P Zero World apart from any other tyre facility. Next up is the opening of P Zero World in Melbourne, Australia.”
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