Page 14 - The Tyreman 2019 -1
P. 14
also a priority for the com- pany. In June last year, the com- pany con- ducted Mi- chelin Safe on Road (MSOR) ini- tiative in con- junction with the Hari Raya festivities as part of the Michelin Caring Campaign. Michelin trucks trav- elled across the Klang Valley region to provide free tyre checks daily to ensure Malaysians ‘balik kampung’ safely with the best tyre conditions. The company also collaborated with Petron to educate close to 6,000 university students from 5 universities
in the country on tyre safety and maintenance skills.
In products, Michelin Malaysia launched 2 new tyres - the all- - chelin Primacy 4.
“We would partner with Petron once again to continue raising awareness on the importance of basic tyre safety and mainte- nance among young Malaysians. In products, we would intro- duce a key tyre product that is targeted at 60 per cent of the mass market in Malaysia. Riding on our ‘Safe When New, Safe When Worn’ commitment, this new tyre product would provide the same long-lasting performance as the Primacy 4. It would be launched during a regional event at the Sepang Circuit in June. In addition, we would launch a tyre for luxury SUVs and - gion and beyond the opportunity to join in the thrill of motor sport excitement and sheer driving pleasure.”
He also announced the company’s acquisition of PT Multi- strada Arah Sarana TBK, an Indonesia tyre manufacturer that produces the Achilles tyre brand for cars, SUVs and light trucks as well as the Corsa motorcycle tyres.
Globally, Nouvellon said, the company celebrated 120th anni- versary of the Michelin Man, one of the most recognised brand icons in the world. In this connection, Bibendum was named ‘Icon of the Millennium’ by Advertising Week in the US.
“We are very honoured to be ranked the most valuable tyre brand by Brand Finance following a 30-per cent brand value growth over 2018,” he added.
marketing presence in 171 countries, 190 million tyres manu- factured in 69 plants in 17 countries, and 14 per cent of global market share in the tyre segment, which landed the company €21.5 billion in net sales.
14 the tyreman 2019/1
