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INTERNATIONAL TYRE NEWS
国际轮胎行业动态
Michelin Acquires 40% Stake in Allopneus SAS
Michelin announced its acquisition of a 40-per cent stake in Allopneus SAS, the leading French internet tyre retailer on the web, for €60 million.
Based at Aix-en-Provence, Allo-
pneus sold some 3 million tyres
in France in 2014, and is enjoy-
ing strong growth, accounting to-
day for 7 per cent of the French
market. Run by Didier Blaise, its
founder, the Allopneus Group
today employs more than 200
people and has made its mark
through a high-performance
business model and the reliability of its services to become the e-commerce leader for tyres in France.
One in two motorists intending to buy new tyres seeks de- France, three out of four consumers seek this information online and currently 13 per cent of them will make their ac- tual purchase online. "Through this shareholding, Allopneus, which has been able to transform a consumer trend into a solid business model, will be able to accelerate its growth by expansion of its offering, in particular thanks to the Euro- master distribution network, a Michelin subsidiary," says Didier Blaise.
By building a strategic partnership with Allopneus, Michelin will expand its online range and extend its commercial pres- ence. The Michelin Group will become more adept at dealing purchases, thereby pursuing its strategy to improve the ser- vices offered to customers.
The minority shareholding of the Michelin Group in Allo- pneus is entirely consistent with the strategic line pursued by Jean-Dominique Senard, Group CEO: "Getting Michelin to grow means understanding our markets in detail, so as to anticipate and satisfy the needs of our customers. This alliance between two pragmatic companies manifests our desire to satisfy motorists to whom we are able to offer a
This shareholding is subject to validation from the French Competition Authority.
40%
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