Page 9 - The Tyreman V45 2014-3
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pand based on the market situation, with coordination from
"As the markets in the Asian region continue to grow and diversify at a fast rate, Bridgestone sees the necessity to set up a technical centre to strengthen its framework for Technical Centre (APTC) was set up last year in Thailand to develop and evaluate products. This technical centre has brought us closer to the markets and enabled us to these in the development of our products.”
The technical centre that oversaw the function of tyre de- velopment, production technology, quality management and procurement, according to Takekawa, also served as a regional base to enhance the operational level in safety environment, product quality and delivery in Asian plants.
New Audit System for Pro Shops
When asked about his marketing strategies and expan- sion plans, Takekawa replied that ever since BSTM was established, it had been expanding its sales network across Malaysia. Today, the company had nearly 230 family shops, which were known as Pro Shops that sold mainly Bridgestone products.
To ensure that the quality of the Pro Shops was well maintained, Bridgestone had developed a new audit system last year.
07 tyreman 2014/3
聚焦于品质和性能
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