Page 24 - The Tyreman V45 2014-3
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Federal Tire Celebrates 60th Anniversary with Ne
Federal Tire celebrated its 60th anniversary with its distributor in Malaysia, PTS Marketing, at the grand ballroom of Sunway Resort Hotel & Spa on 28th March, 2014. In conjunc- tion with the celebration in Kuala Lumpur, Federal Tire launched the Formoza AZ01, a new asymmetric passenger car tyre.
Before the anniversary dinner be- gan, there was a short product introduction by Xiao Chung Hung
and Loran Shen of Federal Cor- poration, Taiwan. Shen shared the features including pattern design, Formoza AZ01 with the Malaysian dealers. Shen claimed that the new tyre achieved the perfect blend of com- fort and silence.
Following the product introduction was a cocktail break held in front of the grand ballroom. The real celebration started with a speech from Richard Toh, the founder of PTS Marketing Sdn Bhd. Toh -
The appearance of Jamie Ma, CEO of Federal Corporation, was another high- light of the night. “Federal Tire is pleased
and honoured that we are able to be here to celebrate our 60th an- niversary with our Malaysian deal- ers. This is a time for celebration as company’s past, present and future. Federal Tire was founded in Taiwan in 1954. Our technical cooperation with Bridgestone Corporation in the 1960s and Sumitomo (Dunlop Tires) in the 1980s had reinforced Federal’s technical capabilities and know-how in creating the best products. Our 595 ultra-high perfor- mance tyre series has continued to prove its excellent performance in drifting. Thus, the 60th anniversary symbolises not only our continuous effort in pursuing the best in the past, but also represents a brand new start for Federal heading to more prosperous decades. ‘Always innovation, Always breakthrough’ is our motto that motivates us in keep- ing our products up with the times and aiming to create a better record
Another highlight was the cake- cutting ceremony, with participants singing the happy birthday song. Other programmes included a per- formance by Vivas Magic Enter- tainment, ‘Manual Slot Machine’
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