Linglong Tire‘s brand image will appear in Chelsea’s matches in the Premier League, FA Cup, and League Cup.
Becoming Chelsea FC’s Global Partner Important for Linglong’s International Strategy
Linglong Tire announced on 9 September 2024 that it had signed a multi-year agreement to be the Official Tyre Partner of Chelsea Football Club.
Over the coming seasons, Linglong and Chelsea will create content & experiences in key strategic markets, as well as build Linglong’s global presence through pitchside placements with the Men’s and Women’s teams, at Stamford Bridge.
Linglong Tire‘s brand image will frequently appear at Stamford Bridge, including matches in the Premier League, FA Cup, and League Cup. In addition, Linglong will further activate the partnership to deepen the emotional connection between the brand and fans through official social media and exclusive interactions between Chelsea’s star players and the brand. The official travel coach of Chelsea Football Club will also be equipped with Linglong’s tyres.
Feng Wang, Chairman and President of Linglong Tire, explained the main reasons behind the partnership.
“Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire‘s internationalisation strategy. We cherish this opportunity and will fully utilise this to showcase the brand charm and product strength of Linglong Tire to the world,” he said in an official statement.
“We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in brand development,” he added.
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, commented, “We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company who are committed to excellence in manufacturing, service, and brand. We look forward to contributing to Linglong’s global growth plans and collaborating with a prestigious Chinese brand to grow our footprint in China.“
Chelsea Football Club has a history that can be traced back to 1905, making it one of the oldest and most influential football clubs in England. Since its establishment, Chelsea has left a profound mark on the global football stage with its brilliant record, outstanding player lineup, and unique tactical style.
Linglong Tire, with half a century of craftsmanship, has exported its products to 173 countries and boasts a loyal customer base worldwide. The cooperation between two parties is not only a powerful combination of brand strength and market influence but also a joint practice in the spirit of pursuing excellence.
In the future, Linglong Tire plans to continue to win the recognition and respect of global consumers with excellent products and services. At the same time, through close cooperation with Chelsea Football Club, the company aims to convey the brand’s passion and dreams.
