Developed by Hankook Tire, Laufenn aims to meet the needs of different driving conditions.
Laufenn Tire Targets Price-Conscious Consumers
The Laufenn tyre brand, developed by Hankook Tire, is one of the fastest growing tyre brands in the world, having continued to expand its presence since its global debut in 2014.
Specifically launched as a strategic brand to meet the versatile needs of global consumers, Laufenn targets price-conscious consumers who seek straight-forward and easy practicality without compromising on excellent performance and safety when driving in different conditions.
Covid-19 has influenced the global consumption pattern, which includes a further increase in the number of customers seeking competitive value for products. This, the company said, has accelerated Laufenn to be globally accepted and highly recognised as a tyre brand that offers consumers great value for price, quality, diverse functionality and style. Based on Hankook Tire’s growth strategy of expanding their product portfolio, whilst adapting quickly to the rapidly changing market demand within the global automotive industry, Laufenn aims to meet the needs of different driving conditions.
Laufenn tyres are produced using state-of-the-art technology applied in the design process such as the 3R system (Multi-Tread-Radius-Technology) which optimises the ground contact area for enhanced stability and performance. A 3D vibration analysis technology is also applied to ensure consistent driving performance and enhanced braking. All Laufenn tyres are also known for being made with high quality tread compounds containing silica in order to achieve low rolling resistance, high mileage and high resistance to wear, which provide great safety standards…….
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路欧峰轮胎适合所有天气与地形
韩泰所研发的路欧峰（Laufenn）轮胎品牌，自2014年全球首发以来，就成了全世界快速增长的轮胎品牌之一。
作为专为全世界消费者多用途需求而发布的策略性品牌，对价格敏感，寻求直接简单实用性，但又不影响轮胎在不同路况的卓越性能与安全性的客户是路欧峰的目标。
新冠肺炎影响了全球的消费方式，其中包括寻找具有竞争价值产品的客户日益剧增。该公司表示，这不仅加速了全球对路欧峰的接受度，也因此对它有了高度的认可，认为它是一个能够为消费者提供巨大价格、品质、多样功能与风格价值的轮胎品牌。建基于韩泰轮胎扩大产品组合的增长策略，并快速适应全球汽车行业里瞬息万变的市场需求，路欧峰旨在满足不同驾驶情况的需求。
欧路峰为能在设计过程中采用先进的技术如3R系统（多胎面半径技术）而自豪，该技术能够优化轮胎的接地面，加强轮胎的稳定性和性能。该公司还应用了3D振动分析技术，以确保轮胎的一致性驾驶性能和提升制动力。所有的欧路峰轮胎都采用高品质含硅胶复合胶料制成，实现低滚动阻力和高里程数，并具有高耐磨性，安全标准极高……
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