ZC Rubber officially resumed production on February 10, with the first batch of more than 20,000 workers returning to work.
ZC Rubber to Produce Over 120,000 pcs Passenger Car Tyres and 60,000 pcs Truck Tyres
ZC Rubber, the manufacturer of Westlake tyres announced recently that its factories in China and Thailand are back into full operation. The good relationship that the company maintained with raw material suppliers home and abroad is expected to ensure the daily production of more than 120,000 pcs consumer tyres and 60,000 pcs truck tyres will meet the needs of domestic and international demand.
After experiencing problems such as insufficient manpower, insufficient supply and poor logistics in the first 10 days of February this year, ZC Rubber officially resumed production on February 10, with the first batch of more than 20,000 workers returning to work.
During the Covid-19 outbreak, the company set up a mobile rescue team to provide 24-hour free tyre repair service for the vehicles of medical workers in the Hangzhou area. As people returned to work, 7 chain store owners of ZC Auto Space took the initiative to provide free disinfection services for all the customers.
To ensure a safe recovery of the production, the company disinfects the office area, the factory area and the shuttle bus every day, prepares the masks and takes the temperature of the staff every afternoon, thus guarantees each employee’s safety and health.
For the rest of 2020, ZC Rubber foresees that the global tyre industry will be under unprecedented pressure before the pandemic around the world is under control. The demand is declining quickly due to the quarantine of cities, states, and countries, and due to the turmoil brought by exchange rate, oil prices, and the stock market. Thus, ZC Rubber intends to focus its sales efforts on the less-affected markets such as Latin America, Africa and so on, to reduce the loss caused by the decline in the EU, the United States, India and other big markets.
As part of the company’s continued efforts in promoting its new products, ZC Rubber has been holding live broadcasts with tyre experts since 2nd March to explain the technical advantages of its new products.
“The tyre industry used to rely on the traditional offline distribution system. After this outbreak, Chinese tyre practitioners, although forced by circumstances, began to take the initiative, “said Marketing Manager Ge Hongliang.
According to him, the five live shows have been watched by 240,000 people, and more than 30,000 sets of tyres have been sold, bringing online sales to more than 7 million US dollars.
ZC Rubber will actively promote digital production in the future. The construction of the group’s first digital plant is currently underway and is expected to result in significant savings in production costs and labour, thereby further strengthening the company’s competitive advantage.
The ZC Rubber Thailand plant has been less affected by the outbreak, with the factory capacity still up to 100 per cent.
“The spirit of ZC Rubber, which is hard-working and fearless, will inspire the tyres to roll forward. The sales revenue target of 4.3 billion US dollars for 2020 will not change,” said President Shen Jinrong.
In Malaysia, Westlake tyres are imported and distributed by Westlake Marketing (M) Sdn Bhd.
中策橡胶全面恢复轮胎生产
中策橡胶，威狮轮胎制造商宣布近期其中国和泰国的生产基地已经全面复工。该公司与中国海内外原材料供应商的良好关系，预期可确保每日生产超过120，000条轿车轮胎和60，000条卡车轮胎，应付中国海内外市场需求。
今年2月前10天，中策橡胶还面临人工不足、物流不畅、产业链不全等重重问题，然而该公司于2月10日正式复工，首批返回工作岗位的员工超过2万人。
在新冠肺炎爆发期间，该公司设立了流动救援团队，为杭州地区的医护人员提供24小时的免费轮胎修理服务。当人们陆续复工，7家中策车空间连锁门店业主主动为 所有的客户提供免费消毒服务。
为了确保能够安全地恢复生产，该公司每天进行办公室、工厂区域及区间车消毒、准备口罩和每日下午为员工量体温，保证每位员工的安全和健康。
2020年余下的时间，中策橡胶预期在全球的疫情受到控制前，全球的轮胎工业将面对前所未有的压力。各个城市、州及国家的隔离，再加上汇率、油价及股市所带来的动荡，使需求迅速下跌。因此，中策橡胶计划将其销售主力放在受影响较小的国家如拉丁美洲和非洲等，减低因欧盟、美国、印度及其它大市场需求下跌所带来的损失。
作为持续推广新产品的部分努力，中策橡胶自3月2 日以来，举办了几场轮胎专家直播，解读其新产品的优势。
“轮胎行业以前一直依托传统的线下代理分销体系。 疫情一来，只能泡汤。传统轮胎行业的这次破天荒，既来自倒逼，也是主动追寻。” 市场部经理葛洪亮说。
据他表示，5场直播目前共有24万人次参与观看，已卖出3万多套轮胎，实现线上销售额超过7百万美元。”
中策橡胶将在未来积极推广数字化生产。该集团目前的第一家数字化工厂正在建设中，一旦完工预期可带来巨大的生产成本和劳力节省，进一步巩固公司的竞争优势。
中策泰国工厂受疫情影响较小，工厂产能达百分之百。
中策橡胶董事长沈金荣说：“经历了这次困难，中策橡胶又长大了。艰苦拼搏、奋勇无畏的海潮精神，将激励着中策轮胎滚滚向前。今年中策橡胶全年43亿美元的目标任务不会变！”
威狮轮胎在马来西亚由威狮行销（马）私人有限公司负责进口和分销。
