Toyo Tires has been the Gold Sponsor of the Toyota Gazoo Racing Festival since its inception in August 2017.
Toyo Tires Continues to Sponsor Toyota Gazoo Racing Festival
Race 1 of Toyota Gazoo Racing (TGR) Festival Season 3 was kicked-off at Sultan Mizan Zainal Abidin Stadium in Kuala Terengganu on 5th and 6th September, which was closely followed by Race 2 at Bandar Malaysia on 9th to 10th November, 2019.
Toyo Tires has been the Gold Sponsor of the Toyota Gazoo Racing Festival since its inception in August 2017. Hideyuki Fujino and Takahiro Imamura ‘Drift Samurai’ were specially flown-in from Japan to perform the Toyo Drift Shows in Race 1 while Takahiro Imamura ‘Drift Samurai’ and Yukio Matsui were present for Race 2. The Toyo/Toyota 86 vehicles driven by the drift drivers had earlier been brought-in from Japan for the Toyo Drift Shows to thrill the Malaysian public.
They drove the Toyota 86 shod with Toyo tyres in Season 1, 2 and 3. They performed the drift flawlessly and to the delight of the crowd with their skillful and precise manoeuvres, which left the spectators breathless.
More than 26,000 spectators thronged the two venues to watch the Toyo Drift Shows which were held during the 2 TGR race events in K Terengganu and Bandar Malaysia
William Tan, Consulting Brand Management strategist for Toyo Tires who heads the Toyo /TGR Festival project said “the TGR Festival has provided an ideal platform for Toyo to enhance its brand image and reputation in Malaysia.”
The Toyo Drift Shows held during the TGR Festivals, he added, have also provided Toyo Tires with the opportunity to showcase its advanced technology and high quality tyres. It also afforded Toyo Tires the avenue to engage with the spectators who came in huge numbers to watch the events.
Toyo Tires also set up a Tyre Support Centre at the circuit to provide tyre changing and tyre balancing services for all the participating Toyota Vios.
In Kuala Terengganu, Takahiro Imamura “Drift Samurai” and Hideyuki Fujino, who performed the Toyo Drift Shows, were very well received by the spectators as this is the first time that such a thrilling drift show has been held in the East Coast of Peninsular Malaysia. After the drift shows, spectators had the opportunity to take photos with the drift drivers at the Toyo Tyre Display booths.
The Toyo Tyre Display booths located at the entrance of the TGR grounds were well-patronised as visitors had to pass through the booths to get to the event area and the Toyo Drift Zone. Toyo Tires also distributed goodie bags to visitors at the Toyo booths by Toyo brand ambassadors.
In TGR Race 1 & 2, the Vios One-Make Race was flagged-off by Akio Takeyama, Deputy Chairman of UMW Toyota Motor and Ravindran K, President of UMW Toyota Motor. In Kuala Terengganu, they were accompanied by Wan Sukairi Wan Abdullah, Committee Chairman of Youth Development, Sports and Non-Government Development, Terengganu, to flag-off the race.
All 40 Toyo Vios participating in the TGR Racing Festival event were fitted with in Season 1 and 2 while in Season 3, Toyo Tire’s latest Proxes TR1 car tyres were fitted on the vehicles.
Toyo Tires presence was widely seen on banners, flags and buntings in and around the circuit, exhibition grounds and on competitors’ racing suits and Vios cars.
The shout-out, on-line live streaming, print and electronic media also provided extensive publicity and brand enhancement for Toyo Tires throughout the two 2-day events.
Toyo Tires is the official partner for the Toyota Gazoo Racing Festival.
Toyota Gazoo 赛车节
强化东洋轮胎品牌形象
Toyota Gazoo Racing（TGR）第3季赛车节的第一场比赛于9月5和6日在瓜拉登嘉楼 Sultan Mizan Zainal Abidin 体育场启动，紧接而来的第二场比赛在2019年11月9日至10日举行。
东洋轮胎自Toyota Gazoo Racing于2017年8月成立以来，就是其金牌赞助商。藤野秀之（Hideyuki Fujino）和有着“Drift Samurai”之称的今村隆宽（Takahiro Imamura）特别从日本飞至马来西亚，在第一场比赛的东洋漂移秀中展现令人惊叹的漂移技术，而今村隆宽和Yukio Matsui则在第二场比赛中表演。东洋漂移秀车手驾驶的东洋/丰田86，在较早时就从日本带入大马。
他们在第一、第二及第三季都开着安装上东洋轮胎的丰田86。他们完美无瑕的漂移技巧与精确的操控，令围观者屏吸凝神，生怕漏看了任何细节。
超过26，000名观众在TGR赛事期间将瓜拉登嘉楼和Bandar Malaysia 这个两个场地挤得水泄不通。
负责东洋/TGR赛车节项目的东洋轮胎品牌管理策略顾问William Tan表示：“TGR赛车节为东洋轮胎提供了一个在马来西亚强化其品牌形象和声誉的平台。”
他补充说，在TGR赛车节中举行的东洋漂移秀，也让东洋轮胎有机会展示其先进技术和高品质的轮胎。它也让东洋轮胎有机会与前来观赏该活动的庞大观众接触。
东洋胎在赛道上设立了一个轮胎支援中心，为所有参赛的丰田Vios提供更换和平衡轮胎的服务。
今村隆宽和藤野秀之在瓜拉登嘉楼的东洋漂移秀中精彩绝伦的表演，获得了现场观众的热烈回响，因为这是第一次如此激动人心的漂移赛在东海岸举行。在漂移秀后，观众还有机会在东洋轮胎展位与车手合照。
东洋轮胎的展位设在TGR进口，位置非常好，观众必须经过其展位到活动地点和东洋漂移区。东洋品牌大使也在东洋展位分发礼包。
在TGR的第一场和第二场比赛中，Vios One-Make Race由合顺 丰田汽车副总裁丰田竹山（Akio Takeyama）和合顺丰田汽车总裁Ravindran K主持挥旗礼。在瓜拉登嘉楼，他们则在登州青年发展、体育及非政府组织委员会主席旺苏凯里（Wan Sukairi Wan Abdullah）的陪同下，举行挥旗礼。
参与TGR赛车节第一和第二季的所有40辆丰田Vios都安装上东洋Proxes T1R，第三季时则安装上东洋最新的Proxes TR1轮胎。
在整个赛车场里里外外和展区都可看到东洋轮胎的布条、旗帜及彩旗，甚至连竞争者的赛服和Vios汽车上也都印有东洋轮胎的商标。
在这两天的活动里，无论是公开表示赞美、线上直播、平面及电子媒体都做了大幅度的报道，强化洋轮胎品牌知名度。
东洋轮胎是Toyota Gazoo赛车节的官方伙伴。
