New Zones Spotlight Rising Trends at Automechanika Kuala Lumpur 2019

–

March 19, 2019

Attendees could explore the latest products, services and technologies from more than 300 exhibitors across 9,710sq m of space.

Automechanika Kuala Lumpur Returns with New Zones

The 11^th edition of Automechanika Kuala Lumpur would return from 21st to 23rd March, 2019 at the Kuala Lumpur Convention Centre (KLCC). Attendees could explore the latest products, services and technologies from more than 300 exhibitors across 9,710sq m of space. The show would amplify rising trends in connectivity, digitalisation and electrification through a host of new supporters, themed zones and fringe programme events.

Placed at the centre of the Asean region, Malaysia is recognised as an ideal country for digital investment. Reports from The World Bank Group suggest that the digital economy would contribute 20 per cent towards the country’s GDP by 2020. Digitalisation would, therefore, continue to penetrate every aspect of day-to-day life, which includes the automotive industry. The trend has already started to revolutionise the auto market, shaping dynamic growth and development opportunities for many local companies.

New zones shape future of regional automotive industry

To showcase the latest digital automotive trends, the fair would introduce the new IoT zone to delve deeper into the potential benefits of the IoT (Internet of Things) technology and its application throughout the global industry.

The influence of the IoT has created fresh demand across the entire value chain. Research suggests one connected car could generate higher revenue over its entire lifecycle than ten non-connected cars. The country is making significant progress towards completing autonomous vehicle research and development by 2025, showing that the local industry would remain strong with the prospective demand for automated cars. Therefore, upstream and downstream sectors of the industry are now facing both new opportunities as well as some challenges to maintain competitiveness and meet the changing needs of the market.

As such, the area would feature hardware and software developers emphasising the combined power of digitalisation, connectivity and advanced software capabilities in the automotive industry. They would share their latest technological breakthroughs such as advanced GPS, telematics, road safety, software for fleet management and cloud-based technology. Exhibitors include eBay, FleetSol, Inter Enterprise Solutions, PNMB and more.

Elsewhere, the Malaysia Digital Economy Corporation (MDEC), the country’s lead agency for driving the local digital economy and empowering businesses in the ever-evolving market, has invited many of its members to the show. Gopi Ganesalingam, Vice President of Enterprise Development, commented: “Nurturing innovation in key industries is an important aspect of Malaysia’s digital nation efforts. We look forward to working with this digitalisation effort in the automotive sector and encourage local businesses to take advantage of this opportunity to collaborate and broaden their network, skills and knowledge.”

Other supporters bringing their members to the fair include the Selangor and Federal Territory Engineering and Motor Parts Traders’ Association (EMPTA). In addition to promoting the fair to more than 900 manufacture, import and export, distribution, wholesale members and more, they would also host a booth at this year’s show.

Truck zone shines light on growing commercial vehicle sector

Another zone making its debut is the highly anticipated Truck zone. The area would spotlight a number of trends that have sparked a rapid growth phase for the commercial vehicle sector across the region. With Malaysia becoming the third largest commercial vehicle market in the Asia Pacific, the future of the sector remains positive. The country’s commercial vehicle sector is expected to see growth at a CAGR of three per cent, which translates to more than 84,000 unit sales by 2025. As a result, more and more international players are entering the market to offer their products and technology.

To meet the demands emerging from this fast-growing market, the zone would welcome a strong collection of distributors, manufacturers and auto parts dealers such as:

Yamamoto – a new brand representing Truck It, the dealers of truck parts
CPC Tyre – tyre wholesaler specialising in truck wheels and parts.
Hinsitsu – displaying its specialised filters
Biosurge Asia – showcasing new products and technology in fuel additives and fuel savings for diesel trucks.

The Truck zone would sit alongside the IoT zone, where visitors would benefit from some of the interconnected technology across the sectors.

Fringe programme events amplify themes across show floor

Away from the exhibition area, the show’s fringe programme would highlight the region’s most pressing topics as well as emphasise the themes running through the fairground. For example, the Fleet Management Conference would explore the synergy between the IoT and commercial vehicle sector. Co-organised by the Pan-Malaysia Lorry Owners’ Association 1987 (PMLOA) and Valebridge Media Services, the event would gather industry experts from Aeroline, Fleetsol, Guardian, Kit Loong, Scania and Valvoline. Together, they would carefully examine the challenges and opportunities that companies across the Asean region are currently facing. Topics to be discussed at this event consist of:

Strategies for improving cost efficiency;
Telematics to achieve better maintenance and safety standards;
Differences between in-house and outsourced fleet management solutions;
Tyre management for fleet operations; and
System integration.

Other fringe programme events taking place throughout the show include Collision Repair Training Workshop, EMMA Malaysia Final – Car Audio and Modification Competition and Auto NITZ Party, Autotronics Training Workshop.

For more information about Automechanika Kuala Lumpur’s dedicated zones and fringe programme events, visit www.automechanika-kl.com or email the organisers at autoasia@hongkong.messefrankfurt.com.

2019 Automechanika Kuala Lumpur 新增展区精彩解读热点趋势

第11届吉隆坡国际汽车零配件、维修检测诊断设备及服务用品展览会（AMKL）将于2019年3月21至23日在吉隆坡会议中心盛大举行。展会预期将迎来300多家参展企业，届时观众可在9,710平方米的展览场地尽情探索最新产品、服务和技术。本届展会聚焦智能互联、数字化和电子化的热点趋势，届时将通过支持单位、主题展区和活动对这些热点趋势作重点展示。

马来西亚地处东盟地区的中心，一直被认为是一个理想的数字化投资国家。世界银行集团的报告指出，到2020年，数字经济将对该国的GDP带来20%的贡献，因此数字化将继续渗透到日常生活的方方面面，当中包括汽车业。这一趋势已经开始革新汽车市场，并给当地众多企业带来显著增长和发展良机。

全新展区塑造当地未来汽车产业

为了展示数字汽车的最新趋势，展会将推出全新的物联网专区，深入探讨物联网技术的潜在优势以及在全球汽车产业的应用。

物联网的影响为整个价值链创造了新需求。据研究表明，一辆联网汽车在整个生命周期可以创造比10辆传统汽车更高的收益。到2025年[3]，马来西亚在自动驾驶汽车的研发方面将取得重大进展。面向未来自动驾驶汽车的热切需求，当地汽车产业势必保持强劲发展。有鉴于此，汽车行业的上下游产业正面临新机遇，同时也需为面前的挑战做好准备，以维持竞争优势并满足不断变化的市场需求。

因此，硬件和软件开发商将纷纷亮相物联网专区，为大家充分展示汽车行业数字化、智能网联和高端软件功能的综合实力。届时他们会分享最新的技术成果，如先进的全球定位系统、远程信息处理、道路安全、车队管理软件以及云端技术。参展企业包括eBay、 FleetSol、 Inter Enterprise Solutions及PNMB等。

与此同时，展会支持单位之一的大马来西亚数码经济机构（Malaysia Digital Economy Corporation ，简称MDEC）将邀请其众多会员企业观展。MDEC致力于帮助当地企业在瞬息万变的数字经济浪潮中茁壮成长。其企业发展副总裁Gopi Ganesalingam先生就参与Automechanika Kuala Lumpur说道：“培育重点产业的创新，是马来西亚为国家数字化进程的重要部分，我们期待和汽车领域的数字化发展携手共进。我们鼓励本地企业利用参与展会的良机加强相互合作，并拓宽知识技能和人脉网络。”

其他支持单位包括雪隆机械及车辆零件商会也将组织会员企业亲临展会现场。除了向900多名涉及制造、进出口、分销和批发的会员企业宣传展会，该商会还将在展会现场设置展台。

商用车专展聚焦领域发展

今年展会首次亮相并备受期待的商用车专区，将聚焦引发区域商用车领域快速发展的一系列趋势。随着马来西亚成为亚太地区第三大商用车市场，商用车领域前景保持乐观。预计马来西亚商用车领域的年复合增长率将达3%，即到2025年[4]，商用车销量将超过84,000辆。在此背景下，越来越多的国际企业正带来其产品和技术，踊跃进军马来西亚市场。

为了满足快速增长市场出现的需求，该展区将吸引大批优秀的分销商、制造商和汽车零部件经销商。如：

Yamamoto——商用车的新品牌代表，商用车零件经销商
CPC Tyre—— 轮胎批发商，专营商用车轮胎、轮毂轮辋及配件
Hinsitsu——展示专用滤波器
Biosurge Asia——展示针对柴油商用车燃料添加剂和燃料节约的新产品和技术

商用车专区和物联网专区被设置在同一展馆，届时观众可以了解并领略与两个领域相关的交互技术。

精彩同期活动全面解读展会主题

今年展会的同期活动将精辟阐释区内最紧迫的行业话题，同时突显展会主题。

车队管理会议将探索物联网和商用车领域的协同效应。由马来西亚罗里同业总会和Valebridge Media Services共同协办，该活动将云集来自Aeroline、Fleetsol、Guardian、吉隆、斯堪尼亚(SCANIA)以及胜牌的产业专家，他们将就目前企业在整个东盟地区所面临的挑战和机遇作精准解析。此次活动将探讨的话题如下：