At the start of 2015, Linglong Tire became the top partner of VfL Wolfsburg and was its first international partner.
Linglong Tire Becomes Top Partner of VfL Wolfsburg
Linglong Tire officially renewed its contract with VfL Wolfsburg on 23rd May, 2019 and would remain as Club of Champions Partner of the club.
Li Wei, Vice President of Linglong Tire, attended the signing ceremony held by VfL Wolfsburg in Foshan, China. He said that ‘as an old friend of VfL Wolfsburg, Linglong is very glad to continue cooperating with the club and giving full play to the brand effect of both sides’.
At the start of 2015, Linglong Tire became the top partner of VfL Wolfsburg and was its first international partner. In 2017, the two parties deepened their cooperation and Linglong became Club of Champions Partner of VfL Wolfsburg. In the following year, Linglong participated in the ‘tigerkids’ club in Shanghai to provide help for the coaches and children jointly with VfL Wolfsburg.
“The past four-and-a-half years were a thrilling journey,” concluded Wang Feng, CEO of Linglong Tire, “and Wolfsburg showed its tough spirit and will to win, which could also be seen in Linglong‘s core value. We’re glad to maintain this level of cooperation in the relationship and promote the globalisation of Linglong brand; we see a bright future together with VfL Wolfsburg.”
VfL Wolfsburg ranked 6th in 2018-19 season and had a friendly match with Frankfurt on 24th May. Linglong sponsored 60 shop managers to watch this game as an exclusive trip.
For the future, Linglong Tire said it would actively participate in VfL Wolfsburg advertising exhibition activities. In addition, the two parties would continue to provide top international resource and facilities for the development of China’s youth football and strengthen cooperation with the women’s football team.
玲珑轮胎更新与沃尔夫斯堡足球俱乐部伙伴关系
2019年5月23日，玲珑轮胎与沃尔夫斯堡足球俱乐部“冠军俱乐部合作伙伴” 在广东佛山举行签约仪式。
玲珑轮胎副总裁李伟在签约仪式上表示，作为沃尔夫斯堡多年的“老朋友”，很高兴能够继续携手，双方将积极发挥品牌合作效应，达成双赢。2017年，双方进一步加强合作，玲珑轮胎成为沃尔夫斯堡“冠军俱乐部合作伙伴”，作为沃尔夫斯堡最高级别的赞助商。2018年，玲珑与沃尔夫斯堡共同组建“狼背上的少年”足球青训营，通过沃尔夫斯堡选拨少年足球运动员，接受德国专业足球训练，促进中国青少年足球的发展。
玲珑董事长王锋总结说：“过去4年半的合作是个惊险刺激的旅程。沃尔夫斯堡展示了其坚韧的精神和获胜的决心，而这正好也是玲珑的核心价值。我们很开心能够维持这个合作关系，借助沃尔夫斯堡在全球的影响力，玲珑轮胎被越来越多的消费者所熟知，将玲珑轮胎“高质量、可信赖、全球化”的品牌形象传播给了更广泛的人群，实现了双方的共赢发展。”
沃尔夫斯堡在2018-2019赛季里排名第六，并将于5月24日，与法兰克福将在佛山举行一场友谊赛。届时，玲珑轮胎将邀请中国60位优秀店长莅临现场观看比赛，为沃尔夫斯堡助威。玲珑轮胎表示，未来他们将积极参与沃尔夫斯堡的广告宣传活动。此外，双方将继续提供顶级国际资源和设施，助力中国少年足球队的发展和强化与女子足球队的合作。
