Automechanika debuted its new tyre competence at Automechanika Ho Chi Minh City, as a brand new exhibitor category emerged alongside the trade fair’s well known and established motorcycle competence.
Automechanika Ho Chi Minh City Debuts Tyre Competence Showcase
The 2018 show, located at the Saigon Exhibition and Convention Centre took place from the 25th to the 27th of April and welcomed 360 exhibitors in an exhibition space that stretched over 9,000 square metres and attracted over 8,500 visitors.
The tyre competence featured companies from countries predominantly situated in Asia such as Taiwan, Indonesia and Vietnam. The main representatives from these territories included Ying Paio Enterprise, Mitra Rubber Industries, Omexey Rubber and Techwell Industrial.
The show also had some international tyre presence there as 31 Incorporated from the United States were there to fly the international flag as Steven Van Dyke, the company’s Operations Manager was on hand to talk to us about their presence at the show and in the South East Asian region.
Going forwards into the future, the show will undoubtedly be looking to grow and expand this part of the show, with the current tyre competence requiring further work make it an undeniable success. With the Vietnamese tyre market expected to surpass USD 3 billion by the end of 2021, Messe Frankfurt will be looking to grow this competence of the show at the same rate that the local tyre market dictates.
The inclusion of a new tyre competence to the show follows the announcement that Messe Frankfurt and Reifen will be collaborating for the former’s main Automechanika show in Frankfurt later this year, allowing the automotive service and tyre industries to be in the same spot at the same time.
During the press conference that opened the show, we asked director Olaf Mußhoff for his thoughts on the collaboration and the benefits it brings to the Automechanika brand.
Mußhoff explained, “the tyre section for Automechanika was very small in the past, so we decided to cooperate with our colleagues at Reifen to bring this sector back to Frankfurt.”
He continued, “the benefits are two-fold. It helps Automechanika bring an important part of the automotive sector to the show, whilst simultaneously providing Reifen a platform to continue promoting their brand. It goes without saying but this saves time and money.”
“Bringing the tyre industry under one room, means that we can save the workshop industry 1 additional show every year. All of this means that it brings Automechanika one step closer to being a show provider for the entire automotive sector,” concluded Mußhoff.
Automechanika Ho Chi Minh City wasn’t all about tyres though as the trade fair gave a platform to other key industry sectors such as: parts, components, electronics, accessories, repair, maintenance, dealer and workshop management, car care and digital solutions to name but a few of the additional competences.
This extensive coverage of the automotive market allowed for the inclusion of eight overseas pavilions and an intriguing fringe programme schedule that delved a little deeper into Vietnam’s automotive industry, vehicle repair and new generation lubricant technologies.
轮胎领域亮相于胡志明市国际汽车零配件及售后服务展览会
国际汽车零配件及售后服务展览会（Automechanika）在其胡志明市展会推出全新
轮胎领域，作为全新参展商类别，与现有的摩托车零配件维修工具领域互相辉映。
这场2018年胡志明市国际汽车零配件及售后服务展览会于4月25至27日，在越南西贡会展中心（SECC）举行。该展馆关占地9000平方米，总共汇聚了360家海内外参展企业，吸引逾8,500名访客。
轮胎领域参展公司主要来自亚洲国家，包括台湾、印尼和越南。主要代表企业包括营标企业有限公司、欧旻橡胶、哲伟工业和Mitra Rubber Industries。
该展会也吸引国际轮胎业者，其中31家来自美国，在展会升上美国国旗。该公司营运经理范戴克（Steven Van Dyke）也与我们谈论该展会在东南亚的情况。
未来，该展会将会持续扩大。目前，轮胎领域需投下更多努力才能成功。到了2021年底，越南轮胎市场预计将超过30亿美元，并呈积极发展态势。
在展示全新轮胎领域之后，紧接着是法兰克福展览与德国埃森轮胎展（Reifen）宣布将在今年底共同合作承办法兰克福的主要国际汽车零配件及售后服务展览会，让汽车服务和轮胎行业业者可以共聚一堂。
在展会开幕的新闻发布会上，我们询问了董事慕斯侯夫（Olaf Mußhoff）有关这项合作能为国际汽配展带来什么好处。
慕斯侯夫解释：“过去国际汽配展的轮胎展览类别规模非常小，因此我们决定和德国埃森轮胎展的同事合作，将这个领域带回法兰克福。”
他继续说：“这当中的好处是双重的。它帮助国际汽车零配件及售后服务展览会将汽车行业带入展会。同时，也为德国埃森轮胎展提供一个推广品牌的平台。毫无疑问，这节省了很多时间和金钱。”
慕斯侯夫在总结时表示：“将轮胎领域引进到同一个屋檐下，意味着我们每年可以省下一次额外的车行展会。这表示国际汽配展距离完整汽车领域展会供应商更进一步。”
胡志明市国际汽配展不完全是关于轮胎，同时也为其他主要工业提供平台，包括零件、组件、电子、配件、维修、维护、代理商与维修站管理、汽车保养、数位解决方案等等。
透过对汽车市场的广泛涉猎，八个海外国家及地区共同参展，可以让业者更深入了解越南汽车市场、汽车维修和新一代润滑油技术。
