Continental Tyres PJ Malaysia Sdn Bhd (CTM) and Media Prima Radio Network conducted ‘bubur lambuk‘ giveaways for 3 weeks leading up to Hari Raya. CTM said this initiative was a first for the company in giving back to the community. As its version of breaking fast with Malaysians, packets of ‘bubur lambuk‘ were distributed at selected Petronas kiosks and R&R stops. Radio announcers from Kool FM and Hot FM made special guest appearances during the sessions. The campaign ran from 6th to 22nd June, twice a week for 3 weeks from 4:30 to 6pm. Positive feedback was reporte...
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