Hankook wins the Automotive and Transportation category at the International Design Excellence Awards (IDEA) 2021.
Hankook Won the iF Design Award
Hankook was recognised as a finalist in the Automotive and Transportation category at the International Design Excellence Awards (IDEA) 2021 for its innovation project work, ‘Hankook Platform System (HPS)-Cell’. Hankook’s HPS-Cell has previously won the Red Dot Design Award in the Mobility and Transportation category. The HPS-Cell is a modular platform proposed through Hankook’s Design Innovation project, a research project on smart cities and future mobility. Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s challenges.
HPS-Cell was unveiled in November last year as an outcome of the Design Innovation 2020 project. Under the theme ‘Urban Reshaping’, the project visualised transformation of cities geared by mobility reconfigured as part of living spaces rather than a stand-alone vehicle in a future where augmented automation infrastructure and cutting-edge technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI) are to be adopted.
HPS-Cell is a modular platform based on the tyre, the foundation of the mobility. The HPS-Cell tyre is an airless tyre with a unit cell structure. It uses sensor technology to not only detect tyre profiles and road conditions in real time, but also to respond to wear risks and change the tyre profile according to road conditions by using variable wheels and optimised infrastructure. It’s applied with ‘Hankook Innovative Performance (H.I.P)’ which represents the company’s technological breakthroughs.
“We are truly honored to receive the IDEA design award with HPS-Cell. This year, by winning all three prestigious awards, we have once again proven our world-class design competency,” says Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab,
