Falken Tyre has continued its role as the official sponsor of Atlético De Madrid for the 2021/22 season, which started in 2018/19 for the current La Liga champions and tyre manufacturer.
Falken Continue a ‘Championship’ Partnership
With this continuing partnership, Falken has continued to be a strong supporter of European football. The Falken logo will be widely visible in the Wanda Metropolitano stadium, such as behind the goalposts at the stadium.
As part of Falken’s continuing strategy, Atlético De Madrid is a perfect fit for Falken due to the team’s popularity and recognition around the world.
Falken, in return, will support the team through the continuing difficulties that the pandemic is creating across the football world. As a positive sign for the club, this year, spectators of the club will be able to return for the first time to the stadium.
Falken said of the new season that they wish Atlético De Madrid success on home soil as well as for its international competitions.
