As Malaysia’s trucking industry continues to evolve, Chinese truck tyre manufacturers are gaining traction by offering cost-effective, good performance tyres that meet the unique demands of local operators.
The Rise of Chinese Truck Tyres in Malaysia
With a strong focus on durability, fuel efficiency and safety, these manufacturers are becoming increasingly prominent in the Malaysian market.
In this article, Kenny Chia, Sales Director of LT Tyre Group Sdn Bhd, and James Lai, Managing Director of Kian Heng Marketing Enterprise Sdn Bhd, discussed how Chinese truck tyre brands were contributing to the sector’s growth, market trends and challenges faced in an increasingly competitive landscape. LT Tyre Group distributes Aeolus Truck and Bus Radial (TBR) tyres while Kian Heng Marketing Enterprise handles Dynacargo TBR tyres in Malaysia.
A closer look at the market reveals the growing dominance of Chinese truck tyre brands. Chia noted that more than 70 per cent of the country’s truck tyre market was currently dominated by Chinese brands. Over the past decade, this market surged with leading names such as Aeolus, Giti and Advance gaining recognition. While lower-tier brands frequently enter and exit the market, major players maintained a strong presence……
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中国轮胎推动大马运输业增长
随着大马卡车运输业的不断发展，中国卡车轮胎制造商通过提供经济、高效、性能良好的轮胎来满足本地运营商的独特需求。由于这些轮胎制造商对耐用性、燃油效率和安全性的重视，使中国轮胎在本地市场愈发具有吸引力和重要性。
这一期，本刊请来了LT轮胎集团私人有限公司销售总监谢玉麟和健兴市场企业有限公司董事经理黎志健。我们请他们谈谈中国卡车轮胎品牌如何为本地运输行业的增长做出贡献、市场的趋势，以及在他们在竞争日益剧烈的商业格局中所面对的挑战。LT轮胎集团在大马经销风神（Aeolus）卡车及巴士子午 (TBR) 轮胎，而健兴市场企业则经销Dynacargo卡车及巴士子午轮胎。
仔细观察市场就会发现，中国卡车轮胎品牌的主导地位日益增强。谢玉麟指出，目前国内有70%以上的卡车轮胎市场由中国品牌主导。在过去的十年里，风神、佳通和前进（Advance）等中国领先品牌，在这个市场里蓬勃发展并获得了认可。尽管较低级别的品牌频繁进入和退出市场，但主要的市场参与者仍保持着强大影响力……
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