Hankook Launches Optimo Sub-Brand in Europe
Hankook will back Optimo with sales support tools that will be available both online and offline…
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BKT Becomes the Official Tyre Partner of Six Nations Rugby
BKT will also introduce the new award for rising stars in international men’s and women’s rugby…
CST Tires Exclusive Dealer Trip to Xiamen
CST Tires Malaysia successfully hosted the exclusive ‘CST Tires Xiamen Private Vacation’ in November 2024. CST…
Apollo Tyres Partners with La Liga to Boost Brand Visibility
Apollo Tyres‘ Vredestein brand will be displayed at 28 La Liga matches, starting on January 19th,…
Pirelli Is the New Official Tyre Partner of the Australian Open
Even though Pirelli was involved in tennis from 1930 to the 1970s, this marks the first…
Seng WK Marketing Organises Advance Tyre Premium Dealer Incentive Trip to Guiyang
Seng WK Marketing Sdn Bhd, the distributor of Advance Off-the-Road (OTR) tyres in Malaysia, organised a…
The 2025 Recircle Awards Nominations Ceremony Coming Up on January 20
The 2025 Recircle Awards Nominations Ceremony, organised by Retreading Business and Tyre & Rubber Recycling magazines,…
Fatal North-South Expressway Crash Sparks Concerns Over Tyre Safety and Truck Maintenance
A tragic six-vehicle collision on the North-South Expressway in Ayer Keroh claimed the lives of seven…
Yokohama Rubber Breaks Ground on Car Tyre Plant in Hangzhou
The Yokohama Rubber Co., Ltd held a groundbreaking ceremony on 16th December to mark the beginning of…
Michelin Eliminates Plastic Wrap on Motorcycle Tyres
Following the successful pilot project implemented in Indonesia in 2021, Michelin expands its efforts to minimise…